{"id":44,"date":"2018-12-15T00:05:56","date_gmt":"2018-12-15T00:05:56","guid":{"rendered":"http:\/\/mmoneybb.com\/blog\/?p=44"},"modified":"2023-01-24T18:38:19","modified_gmt":"2023-01-24T18:38:19","slug":"press-release-mmoney-can-boost-barbados-tourism","status":"publish","type":"post","link":"https:\/\/www.mmoneybb.com\/blog\/press-release-mmoney-can-boost-barbados-tourism\/","title":{"rendered":"mMoney can boost Barbados Tourism"},"content":{"rendered":"<p><iframe loading=\"lazy\" title=\"BHTA Memorandum of Understanding Signing\" src=\"https:\/\/www.youtube.com\/embed\/dedR2DR4AZ0\" width=\"100%\" height=\"75%\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><span style=\"font-weight: 400; font-size: 16px;\">Rawdon Adams &#8211; CEO of Bitt, Stephen Austin &#8211; Board Chairman of BHTA, Senator Rudy Grant &#8211; CEO of BHTA, and Marla Dukharan &#8211; Chief Economist of Bitt, at the MoU signing.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Barbados could see a boost in tourism arrivals and overall tourism spend if officials leverage research information compiled from the mMoney platform. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Board Chairman, Stephen Austin, and CEO, Senator Rudy Grant, both signed the MOU on behalf of the BHTA, while Rawdon Adams, CEO of Bitt, signed on behalf of the Barbados-based FinTech company on Friday, December 7th, 2018, at the Tamarind by Elegant Hotels. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Among the benefits of the app, Adams noted that \u201c&#8230; mMoney is a faster, cheaper and more secure way to transfer funds in and around Barbados\u201d. Adams continued with the news that \u201c&#8230; the mMoney platform will also allow track of [tourist] spend, of course respecting all data protection and consumer privacy. This type of information, based on real data, can result in more efficient marketing campaigns and planning for changes in the various tourist markets. These research opportunities are what I\u2019m very excited about\u201d.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cTourism research data processing in the Caribbean can be insufficient, outdated and not the best for policy-making\u201d, said Bitt\u2019s Chief Economist, Marla Dukharan, in a follow up interview. Dukharan, who was a key part of the drafting of the MoU, further explained that the mMoney app will produce \u201cgranular aggregate data such as how many tourists, from which countries, are spending what amount of money, on what products and activities, at what time of year and at which establishments.\u201d <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ultimately, market research gleaned from the mMoney app could empower the BHTA and other tourism stakeholders to generate higher returns on their investments by targeting the most relevant and lucrative tourist segments.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><strong>Your mMoney Team<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Rawdon Adams &#8211; CEO of Bitt, Stephen Austin &#8211; Board Chairman of BHTA, Senator Rudy Grant &#8211; CEO of BHTA,..<\/p>\n","protected":false},"author":8,"featured_media":166,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5,2,6],"tags":[],"class_list":["post-44","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles","category-featured","category-press-release"],"acf":[],"jetpack_featured_media_url":"https:\/\/www.mmoneybb.com\/blog\/wp-content\/uploads\/2018\/12\/mmoney-can-boost-barbados-tourism.jpeg","_links":{"self":[{"href":"https:\/\/www.mmoneybb.com\/blog\/wp-json\/wp\/v2\/posts\/44","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mmoneybb.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mmoneybb.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mmoneybb.com\/blog\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mmoneybb.com\/blog\/wp-json\/wp\/v2\/comments?post=44"}],"version-history":[{"count":26,"href":"https:\/\/www.mmoneybb.com\/blog\/wp-json\/wp\/v2\/posts\/44\/revisions"}],"predecessor-version":[{"id":66,"href":"https:\/\/www.mmoneybb.com\/blog\/wp-json\/wp\/v2\/posts\/44\/revisions\/66"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mmoneybb.com\/blog\/wp-json\/wp\/v2\/media\/166"}],"wp:attachment":[{"href":"https:\/\/www.mmoneybb.com\/blog\/wp-json\/wp\/v2\/media?parent=44"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mmoneybb.com\/blog\/wp-json\/wp\/v2\/categories?post=44"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mmoneybb.com\/blog\/wp-json\/wp\/v2\/tags?post=44"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}